The National Diet and Nutrition Survey (2014) found that only 37% of adults in Britain eat the recommended 5 A Day. In addition, sugar consumption across all age groups exceeds current UK recommendations, and on average men and women in Britain consume 300 and 200 calories more respectively every day than they would need if they were of a healthy body weight.
Well&Truly, a new food brand for the health conscious consumer, is delighted to announce it is launching its Well&Truly Refreshing Gazpacho drink, providing a tasty 2 of your 5 A Day, in a convenient “on-the-go” bottle. Made from tomatoes, cucumbers, red peppers and sweet onions, whizzed up into a delicious soup, the Well&Truly Refreshing Gazpacho drink is packed full of lycopene – a powerful antioxidant found in high quantities in tomatoes – and it only has 1.8% of naturally occurring sugar (the average fruit juice contains 5-9%) and a mere 125 calories. Best served chilled, the 250ml recyclable bottle will be available to purchase from WholeFoods Markets with a RRP of £2.49 and from www.wellandtruly.co.uk.
Well&Truly is committed to offering tasty and better for you alternatives to everyday snacks and “on-the-go” products and believes that by making just one simple swap in our shopping baskets we can reap the long-term health benefits. This echoes the sentiments of Public Health England (2015) who advise that swapping just one snack a day for a healthier alternative could cut sugar intake by almost half.
Commenting on the product launch, Maria Trechman, co-Founder of Well&Truly said: “We’re in the middle of a raging sugar debate and as a consumer, I feel that many drinks contain an alarming amount of sugar. I’m really excited and proud to be launching a drink which is naturally very low in sugar and without any added sweeteners. The Well&Truly Gazpacho drink is not only a delicious, savoury, chilled drink that helps keep your sugar intake down versus other drinks, but it is also an easy means of increasing vegetables in your diet on a daily basis.”
Sara Trechman, co-Founder of Well&Truly said: “We are acutely aware that busy lifestyles can make it difficult to incorporate 5 A Day into our daily lives and the snacks we turn to at times like this are packed full of sugar. We believe one of the easiest ways to be healthy is to make small swaps and build them into your lifestyle for the long term. Packed full of vegetables and natural seasoning, with one of the lowest levels of naturally occurring sugar of any fruit or vegetable drink in the UK, our Refreshing Gazpacho drink is a lipsmackingly delicious, guilt-free addition to lunch at your desk, or on-the-go.”
Cicely Brown, Well&Truly Nutritional Therapist Bsc (Hons) Dip CNM, commented: “The Well&Truly Refreshing Gazpacho drink is full of goodness to support an active lifestyle. Bursting with lycopene, fibre and antioxidants – all of which contribute to optimal gut health – it also contributes 2 of your 5 a day. With only 125 calories and low in sugar with just 1.8% naturally occurring sugar, it is a healthy snack at any time of the day and a sensible yet tasty addition to a lunchtime meal deal.”