PRESS is a cold-pressed juice and health food retailer founded in 2015 by Georgie Reames and Ed Foy. Its focus is on pioneering and creating the market in the UK following the brand’s success in the US and on tapping into the increasing desire for UK consumers to eat and live a healthier lifestyle.
PRESS is an innovative high-end juice brand that combines high-quality ingredients to create healthy, fresh juice cleanses and drinks.
PRESS began by selling its juices out of pop-up stores in London before moving into full store development with its first store opening in Soho as part of the Ham Yard Hotel Retail Village. Since then, PRESS has opened a full concession counter in Selfridges and new stores across London. It also supplies high-end gyms and hotels with wholesale products and delivers juice cleanses and subscriptions to people’s doorsteps all over the UK.
After living in LA and New York respectively, PRESS founders George and Ed developed a love for cold-pressed juices, coming to rely on them as a convenient, delicious and healthy part of their diets. Not only enjoyable, cold-pressed juices also provided some much-needed nutritional TLC for their busy work and social lives. Back in London, both suffered unexpected withdrawal symptoms from their daily ritual and together decided to launch PRESS.
PRESS began by selling its juices out of pop-up stores in London before moving into full store development with its first store opening in Soho as part of the Ham Yard Hotel Retail Village.
Founders Georgie Reames and Ed Foy are both serial entrepreneurs with experience in events, fashion, retail, cosmetics and hospitality and with a passion for living a healthy lifestyle while not missing out on the good or bad things in life.
Ed started his professional life as a brand manager with L’Oreal and worked across different brands in UK, UK and Asia focusing on Luxury retail After 5yrs with L’Oreal Ed gained a place at Harvard Business School to study his 2- yr MBA.
Whilst at Harvard Ed helped start 2 fashion brands and an upscale hospitality nightlife venue. In 2011, upon graduating Ed joined Jack Wills the UK clothing retailer as head of US marketing and was quickly promoted to Head of Global Marketing operations based in the UK and working across, Asia, Middle East and US markets.
The 4 yrs in the US convinced Ed of the need in the UK for a cold-pressed juice company and for the accompanying need of a US level of customer service to match
Georgie spent the first part of her career with the luxury events company Bentley’s Entertainments. There she gained valuable understanding, of high end service, catering and event management as well as PR and celebrity/act management.
After 5 yrs. Georgie moved to LA to set up the Bentley’s LA office and develop the business in the US where she developed an appreciation the LA events and lifestyle markets.
Georgie subsequently setup Saville Rose events, creating bespoke luxury events for private clients around the world.
It was in LA where Georgie gained an understanding of the health conscious LA consumer and Cold-Pressed Juices and where her fanaticism about the product and the associated benefits developed.