Connected Ventures is the parent company of two successful consumer-facing, online commerce products that currently operate in the online grocery and e-gaming spaces.
The platform is a disruptive technology that powers and provides personalised advertising for online retailers by intelligently matching products and CRM data with third-party digital content.
Connected Ventures makes content shoppable by dynamically creating adverts, which increase sales for e-commerce providers and maximise revenues for online publishers.
Founded in 2012, Connected Ventures is the parent company of two successful consumer-facing, online commerce products: Ingredo and Fresh8 Gaming.
Ingredo is an innovative grocery management platform that powers and provides the connection between grocery e-commerce platforms and publishers of food content. Intelligent technology links digital recipes and meal plans on any website into one-click purchasing at supermarkets. This platform makes it easier for consumers to purchase ingredients online and to make more informed decisions about the food they eat. Ingredo’s launch partner is the world’s largest online grocery company, Tesco.
Connected Ventures makes content shoppable by dynamically creating adverts, which increase sales for e-commerce providers and maximise revenues for online publishers.
Fresh8 Gaming is a new e-gaming business that connects sports gambling operators with mass audiences in digital spaces. A next generation advertising platform, Fresh8 Gaming dynamically matches sports content with live betting data and enables customers to place bets without having to navigate away from the publisher page. This enables operators to acquire and retain customers in their spaces as they consume everyday media. Fresh8 Gaming’s launch partners are Ladbrokes, SkyBet and Marca Apuestas, as well as publisher partners SkySports, The Football League, Marca.com and ITV.
Based in Clerkenwell, London, Connected Ventures provides these platforms to create personalised advertising for online retailers by matching their product, CRM data and geo location with third-party digital content. They increase sales for e-commerce providers and maximise revenues for online publishers by dynamically creating adverts.