Founded in 2009, Annoushka designs fine jewellery in 18ct gold, using an array of precious and semi-precious stones.
Annoushka occupies a largely uninhabited position in a market presently polarised between High Jewellery and traditional jewellery.
Annoushka was founded in 2009 by Annoushka Ducas and John Ayton (formerly of Links of London) and brings a new dimension of freedom and self-expression to the world of fine jewellery. It occupies a largely uninhabited position in a market presently polarised between High Jewellery and the traditional jeweller.
Annoushka offers the jewellery world a new concept in fine jewellery, combining a design-driven, informal approach with a strong spirit. Since the element of choice is vital, Annoushka offers clients a selection of very different collections and styles, as well as a unique “Wardrobe” concept, helping women to build their own collection – their personal “parure” – and giving them an understanding of how to choose, wear and, most of all, indulge in the joy of jewellery.
Annoushka offers the jewellery world a new concept in fine jewellery, combining a design-driven, informal approach with a strong spirit.
Annoushka instinctively understands the needs of the market and the dreams and desires of the client and is dedicated to continual innovation and ingenuity, from design and manufacture through to marketing, packaging and communications.
The Annoushka collections are the culmination of Annoushka Ducas’ lifelong obsession with the timeless romance and sensual magic of jewels, brought together in designs which exude an irreverent sense of fun. Almost all of the collections are designed in 18ct gold, using an array of precious and semi-precious stones.