Wild Nutrition

Wild Nutrition® is a provider of bioavailable, bespoke food supplements that combine pioneering Food-Grown and whole food ingredients, expertly formulated for each gender and life stage. The pioneering Food-Grown technology provides nutrients in the ultimate body-ready form for superior absorption. This unique delivery process reflects a deep respect for the body’s own healing ability.

Wild Nutrition is proud to be a leader in this new revolution of food supplements.

Wild Nutrition

In 2013, Wild Nutrition® began ‘a quiet revolution in food supplements’, providing expertly formulated Food-Grown products for each gender and life stage. The company’s pioneering Food-Grown technology provides nutrients in the ultimate body-ready form for superior absorption. This unique delivery process reflects a deep respect for the body’s own healing ability.

The company was founded on the expertise and clinical experience of Co-Founder Henrietta Norton, an established Nutritional Therapist. Henrietta spent 9 years formulating products for the supplement industry as well as working with patients in clinic. This experience led her to question the efficacy of synthetically derived nutrients and their effect on short- and long-term health. This synthetic form currently dominates the supplement market worldwide.

The company was founded on the expertise and clinical experience of Co-Founder Henrietta Norton, an established Nutritional Therapist.

Wild Nutrition Ltd is proud to be a leader in this new revolution of food supplements. Since launching in 2013, Wild Nutrition has extended its range to more than 27 products, which are stocked by high-end retailers such as Whole Foods Market, Space NK and Harrods. The brand recently won an award in the ‘Natural Health International Beauty Awards 2015’.

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BUSINESS LEADERS

  • Henrietta Norton
    Co-Founder, Wild Nutrition
    Henrietta Norton
    Co-Founder, Wild Nutrition

    Having graduated from University of Bristol in 2000, Henrietta followed her interest in natural health. In 2005 she qualified as a Nutritional Therapist and since then has established a busy London clinic and developed expertise in product formulation. This experience of the supplement industry called her to question the efficacy of synthetically derived nutrients and their effect on short and long term health. The development of Wild Nutrition grew from this passionate commitment to offer something different, to provide a new wave of supplements that were both natural and that reflected a deep respect for the body’s own healing ability.

    Henrietta is also the published author of Take Control of Your Endometriosis and Your Pregnancy Nutrition Guide (Ebury). She is a member of the British Association of Nutritional Therapists (BANT), The Nutrition Council (NTC), Associate member of the Royal Society of Medicine and the Guild of Health Writers. She is also a Foresight Preconception Practitioner, Functional Medicine AFMCP graduate and is currently completing her MSc in Nutritional Medicine at the University of Surrey.

  • Charlie Norton
    Co-Founder, Wild Nutrition
    Charlie Norton
    Co-Founder, Wild Nutrition

    Charlie qualified with a Fine Art degree in 1998, following which he exhibited his work in both London and Tokyo. After moving to London in 2000 he began a ten- year career in the Interior Design Industry working for a variety of luxury brands, project managing national & international projects for the high net worth residential market. Although a Creative at heart, Charlie has always had a keen entrepreneurial drive. He has set up and run a bespoke photographic print company and more recently a graphic design & web design agency. This varied experience of creativity and business acumen have given him the perfect platform on which to create Wild Nutrition Ltd with his wife and business partner Henrietta. Since launching in 2013 Wild Nutrition has grown rapidly, with listings in high-end retailers such as Whole Foods Market, Space NK and Harrods. The brand recently won an award within the ‘Natural Health International Beauty Awards 2015’.

    “It all began literally round our kitchen table with nothing more than a conversation over a cup of tea, and then the vision began. For too long the supplement industry has been producing mainstream products that are simply not providing the claims that so many companies make. We wanted to create something new and fresh with products that were the best they could be without compromising on ingredient quality. Products that we could nourish our own family with. 2 years on and we are beginning to make ripples in the supplement ocean. 2016 is a big year for us with big plans for expansion. But above all, having the opportunity to genuinely help and support people’s health whilst work alongside my beautiful wife is a pleasure each and every day.”