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Well&Truly Launches Nationwide with Tesco

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Healthy eating has never been so popular but it can be hard navigating the minefield of “healthy food” in-store. Promises of “low fat” and “sugar free” often mask other ingredients – artificial sweeteners, binders and additives – with one “nasty” merely replacing another.

We are Well&Truly, a new food brand for the health conscious consumer, and our mission is to offer consumers tasty and better for you alternatives to everyday snacks and “on-the-go” products. We launched this February with our Well&Truly Tortilla Chips, which contain 40% less fat* than other tortilla chips, and are certified gluten free, kosher and vegetarian. They contain just a handful of carefully selected, natural ingredients that have been combined to make crunchy tortilla chips free from nasties of any kind.

We are delighted to announce that Well&Truly Tortilla Chips launched in Tesco stores nationwide at the end of February with a recommended retail price of £1.99 (125g). They are also available to purchase at www.Tesco.com and www.wellandtruly.co.uk

Maria Trechman, Co-Founder of Well&Truly said: “We firmly believe that making small changes to our everyday eating habits can have meaningful and lasting benefits to our overall health and wellbeing. We launched Well&Truly to offer consumers great tasting yet healthier choices for everyday snacking. Our tortilla chips contain 40% less fat* than other brands and make the perfect partner for a homemade dip – my personal favourite is a super spicy guacamole – and can even be sprinkled onto soups and salads to add texture and crunch. We are confident you will enjoy them as much as we do.”

Sara Trechman, Co-Founder of Well&Truly commented: “Our launch in Tesco marks an exciting step for Well&Truly, giving us immediate national reach. Whether you are gluten free for medical reasons, or simply as a lifestyle choice, we believe that greater choice in the aisles will enable consumers to fulfil their healthy eating ambitions. We have an exciting portfolio of products which we will be launching later this year and if our range helps people to feel happier and healthier, then we think that’s Well&Truly’s mission accomplished.”

Cicely Brown, Well&Truly Nutritional Therapist Bsc (Hons) Dip CNM, commented: “Feeling good starts from within. I am passionate about stripping nutrition right back to the basics and regaining a more instinctive approach to eating habits. The Well&Truly range offers delicious alternatives to snacks and “on-the-go” products which can be laden with unnecessary additives and artificial ingredients. I am delighted to be part of a team which is sure to shape the better for you market in the UK.”

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